Banner Exchange

1. What Is Banner Exchange?

A banner exchange is a promotional arrangement where participating websites display each other’s approved advertising banners or promotional creatives. The exact placement, duration, size, and exchange terms may be agreed upon separately for each partnership.

2. Who Can Request a Banner Exchange?

• Websites, publishers, directories, businesses, and online platforms with relevant audiences may submit a banner exchange request.
• The requesting website should have a functioning website, identifiable ownership or management, and content that is reasonably compatible with the proposed promotional arrangement.
• Kotagirl.com may decline requests from websites that create legal, security, reputation, technical, or policy concerns.

3. Recommended Banner Sizes

• 728 × 90 pixels — desktop leaderboard or header placement.
• 300 × 250 pixels — medium rectangle placement.
• 336 × 280 pixels — large rectangle placement.
• 320 × 100 pixels — mobile-friendly banner placement.
• Other dimensions may be considered when required by a specific website placement or campaign.

4. Banner Creative Requirements

• Banner images should be clear, correctly sized, and suitable for the agreed placement.
• Creative files should be provided in common web formats such as JPG, PNG, WebP, GIF, or another format agreed in advance.
• Banners should not contain malware, deceptive downloads, phishing elements, misleading claims, automatic redirects, or scripts intended to compromise visitor devices.
• The banner destination URL must be functional and must lead to the website or landing page identified during the exchange request.

5. Landing Page Requirements

• The destination page should load correctly and should not contain malicious code, forced downloads, deceptive redirects, or other harmful behavior.
• The destination should be reasonably relevant to the banner creative and should not intentionally mislead visitors.
• Landing pages and linked websites remain the responsibility of their respective owners.

6. Placement and Visibility

• Banner location, approximate visibility, page type, rotation frequency, and campaign duration may vary depending on the exchange arrangement.
• A banner may appear on selected pages rather than every page of a participating website.
• Placement can change when website layouts, advertising systems, technical requirements, or content structures are updated.

7. Exchange Conditions

• Banner exchange terms should be agreed before the campaign begins.
• Each party should provide the banner URL, creative dimensions, target destination, expected placement, and preferred campaign duration where applicable.
• Either party may request a review of the exchange arrangement if the agreed placement is no longer available or materially changes.

8. Approval and Review

• All banner exchange requests are reviewed before final approval.
• Approval may depend on website relevance, audience compatibility, banner quality, destination-page quality, traffic quality, technical implementation, and policy considerations.
• Kotagirl.com may reject or request changes to a banner or destination page before approving an exchange.

9. Prohibited Promotional Materials

• Malware, phishing pages, credential harvesting, malicious scripts, or other harmful material are prohibited.
• Fraudulent offers, fake claims, impersonation, misleading download buttons, forced redirects, or deceptive advertising techniques are not permitted.
• Banners must not intentionally promote illegal activity or content prohibited under applicable law or platform policies.
• Websites or campaigns that create significant security, legal, or reputational risk may be rejected or removed.

10. Tracking and Analytics

Depending on the implementation, banner placements may be measured using standard website analytics, referral tracking, campaign parameters, or other technical methods. Traffic and performance figures may vary due to placement, audience behavior, browser settings, ad blockers, and other technical factors.

11. No Guaranteed Traffic

Banner exchange provides promotional exposure but does not guarantee a specific number of impressions, clicks, visitors, leads, registrations, conversions, or other commercial results. Actual performance depends on placement, audience, creative quality, and other factors.

12. Banner Removal

• A banner may be removed if its destination website becomes unavailable, unsafe, misleading, non-compliant, or materially different from the approved destination.
• A placement may also be removed or changed when required by website redesigns, technical limitations, moderation decisions, legal requirements, or security concerns.
• Where practical, the participating website may be informed when an exchange is removed or suspended.

13. Third-Party Websites

Banner exchange partners operate their own websites and services independently. Kotagirl.com does not control third-party websites and does not guarantee their content, availability, privacy practices, security, or business operations.

14. How to Request a Banner Exchange

• Provide the website name and website URL.
• Provide a short description of the website and its audience.
• Provide the proposed banner size and creative file or preview URL.
• Provide the destination URL that the banner should open.
• Describe the proposed reciprocal placement or exchange arrangement.
• Include any preferred campaign duration, placement location, or tracking requirements.

15. Review Before Placement

Submitting a banner exchange request does not create an automatic obligation to publish the banner. Kotagirl.com may request additional information, request a different banner size or creative, propose different placement conditions, or decline the request.

16. Policy Changes

Banner exchange requirements, available placements, sizes, and approval standards may change as the website develops. Current requirements and any specific arrangement agreed with a partner will take priority over general examples on this page.

17. Contact Information

For banner exchange proposals, creative submissions, placement questions, or partnership discussions, contact our support team at admin@kotagirl.com.